Archive — Episode 2
Co-creating value with your customers
Moving from the core concept of transformation to the discipline of creating value with customers rather than for them.
Digital business transformation1 min read
In the first episode we tackled the core concept of digital transformation. Here we go deeper into co-creating value with your customers.
This episode provides information to discuss:
- Understanding your customers’ needs and wants
- Developing innovative solutions that truly resonate
- Building stronger customer relationships
About the author
Asif Menghrani is an Independent Board Adviser based in Basel. He works with Chairs and boards on judgement, strategic transformation and technology governance, and writes the Kinetic Board series for the Forbes Coaches Council.